Privacy Policy

Privacy Policy

Last updated: 16th July 2026

The Orange Tree is committed to protecting your privacy and handling your personal information responsibly.

The Orange Tree is the trading name of Rachel Root, a sole trader. For the purposes of UK data-protection law, Rachel Root is the data controller responsible for the personal information described in this policy.

1. Contact details

Business: Rachel Root trading as The Orange Tree
Business address: Chesil Cottage, Brede Hill, Brede, East Sussex TN31 6HH

Email: shop@orangetreedirect.co.uk
Telephone: 07912 510255

2. Information we collect

We may collect and process the following personal information:

  • your name
  • your postal address
  • your email address
  • your telephone number
  • details you provide through an enquiry or contact form
  • information about your home, rooms, project and design requirements
  • photographs, measurements, plans or other information you provide for your project
  • appointment, quotation, order and payment information
  • records of correspondence and telephone conversations
  • technical information about how you use our website, including your IP address, browser type, device information and cookie preferences.

We do not intentionally collect special-category personal information unless it is relevant and necessary for providing a service and you choose to provide it.

3. How we collect your information

We may collect personal information:

  • when you contact us through the website, by email or by telephone
  • when you request or book a consultation
  • during a home consultation or site visit
  • when you request a proposal or quotation
  • when you place an order or enter into an agreement with us
  • when you provide photographs, measurements or project information
  • automatically when you use our website, subject to your cookie choices
  • from suppliers, contractors or professional advisers where this is necessary for your project.

4. How we use your information

We may use your personal information to:

  • respond to enquiries
  • arrange consultations and appointments
  • understand and assess your project requirements
  • prepare design recommendations, proposals and quotations
  • provide interior-design, colour-consultancy and window-treatment services
  • order samples, fabrics, furnishings, tracks, blinds and other products
  • arrange measuring, delivery, installation and fitting
  • administer payments, invoices and accounting records
  • communicate with you about your project or order
  • manage complaints, queries, repairs or aftercare
  • improve the operation and security of our website
  • comply with legal, tax, insurance and regulatory requirements
  • establish, exercise or defend legal claims.

5. Our lawful bases

We process personal information only where we have a lawful basis for doing so. The lawful bases we may rely on are:

Contract

We use your information where it is necessary to provide a quotation at your request, enter into an agreement with you or provide the services and products you have ordered.

Legitimate interests

We may use your information where it is reasonably necessary for operating and protecting the business, responding to enquiries, keeping appropriate business records, managing client relationships and dealing with complaints or legal matters. We consider whether our interests are proportionate and whether they affect your rights and freedoms before relying on this basis.

Legal obligation

We may process and retain information where required by tax, accounting, consumer-protection or other applicable laws.

Consent

Where consent is required, including for certain non-essential cookies or optional marketing communications, we will ask for your permission. You may withdraw your consent at any time.

6. Sharing your information

We may share relevant personal information with organisations and individuals involved in providing your project, including:

  • curtain, blind, upholstery and soft-furnishing makers
  • fitters, installers and other tradespeople
  • fabric, wallpaper, paint, furniture and furnishing suppliers
  • delivery and courier companies
  • payment, banking and accounting providers
  • website, email, cloud-storage and IT-service providers
  • professional advisers, insurers, regulators or public authorities where required.

We share only the information reasonably necessary for the relevant purpose. We do not sell your personal information.

7. Website and service providers

Our website is hosted through Shopify. Shopify may process information about website visitors and customers to provide its platform, security, analytics and related services. We may also use third-party services for email, forms, website analytics, galleries, scheduling, payment processing or other business functions. These providers process information according to their own privacy terms and their agreements with us.

8. International transfers

Some of our technology and service providers may process or store information outside the United Kingdom. Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate legal safeguards are used, such as adequacy regulations or approved contractual protections.

9. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected. As a general guide:

  • initial enquiries that do not proceed may normally be retained for up to two years
  • client, project, quotation, order, payment and contractual records may normally be retained for up to six years after the end of the client relationship
  • information may be retained for longer where required for tax, insurance, warranty, dispute or legal purposes
  • cookie and website information is retained according to the relevant cookie or service-provider settings.

We periodically review the information we retain and delete or securely dispose of information that is no longer needed.

10. Security

We take reasonable organisational and technical measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or misuse. Access to personal information is limited to people and service providers who reasonably need it for the purposes described in this policy. However, no internet transmission or electronic-storage system can be guaranteed to be completely secure.

11. Your rights

Depending on the circumstances, you may have the right to:

  • ask for a copy of the personal information we hold about you
  • ask us to correct inaccurate or incomplete information
  • ask us to delete your information
  • ask us to restrict how your information is used
  • object to processing based on legitimate interests
  • withdraw consent where processing is based on consent
  • ask for certain information to be transferred to you or another provider
  • complain about how we have handled your personal information.

These rights are not absolute and may be subject to legal exceptions. To exercise your rights, contact us using the details at the beginning of this policy. We may need to verify your identity before responding.

12. Complaints

Please contact us first if you have concerns about how your personal information has been handled. You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection. Further information is available from the Information Commissioner’s Office at ico.org.uk.

13. Cookies

Our website uses cookies and similar technologies. Some are necessary for the website to operate, while others may be used for preferences, analytics or marketing. Further information is available in our Cookie Policy. You can also manage your choices through the cookie banner or cookie-preferences link on the website.

14. Links to other websites

Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices or content of those websites. You should read the relevant privacy policy before providing personal information to another website.

15. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, website, suppliers or legal obligations. The latest version will be published on this page and identified by the “last updated” date above.